We built the place we wish existed — because we'd watched thousands of people fail without it.
of people who buy an online course never finish it.
And the people who do finish rarely change. The information was never the problem — it's trying to learn alone, at home, with everything else competing for your attention. The old alternative, weeks of in-person training away from your life, mostly collapsed after 2020. That left a gap: no way to learn something deeply, fast, in a place built for it. Reebooot is what fills it.
Reebooot didn't start with a business plan. It started with a pattern our founder had watched for sixteen years.
Asad spent twenty-five years as a software engineer, founded a fifty-person software company, and trained more than three thousand professionals — many of them dropouts and career-changers who went on to build real careers in tech. Teaching that many people teaches you something back: the ones who transformed weren't the ones with the best notes or the most willpower. They were the ones who got pulled out of their normal life long enough for the change to take.
Transformation needs an environment, not just a curriculum.
So we made a simple bet. Take motivated people out of their daily life, put them in a house by the Atlantic with a trainer who's actually done the work, and give them one week with nothing to do but learn — and they finish. They leave changed.
We found a house in Torres Vedras, fifty minutes from Lisbon. We invited a trainer we trusted. We filled twenty beds. And it worked — not because the teaching was magic, but because the environment removed every excuse.
Today we run cohorts across skills, every trainer vetted, every week designed to end in something real. The format hasn't changed since that first week: learn, colive, transform.
What we believe.
Environment over willpower
Nobody fails because they're lazy. They fail because the setting was built for distraction, not progress.
Done beats known
Every week ends in something real — shipped, built, demoed. Not notes you'll never reopen.
People are the curriculum
The cohort matters as much as the trainer. You leave with people who watched you do hard things.